Paid Ads Specialist – Meta, Google & TikTok

About the role

We are seeking an experienced Paid Ads Specialist to own the end‑to‑end process of building, managing, and optimizing paid campaigns on Meta, Google, and TikTok. The role focuses on driving conversions, improving cost efficiency, and delivering measurable return on ad spend for our clients.

Key responsibilities

• Build, launch, manage, and continuously optimize paid campaigns across Meta, Google, and TikTok.
• Develop and maintain a structured campaign workflow and naming convention.
• Conduct audience, keyword, and competitor research to uncover growth opportunities.
• Manage budgets, bidding strategies, targeting options, and ad placements.
• Monitor performance metrics (CPC, CPA, CTR, ROAS) and adjust tactics to meet goals.
• Analyze data using Google Analytics and platform‑specific dashboards.
• Test audiences, creatives, messaging, landing pages, and overall campaign strategies.
• Prepare clear performance reports and share actionable insights with the team.

Required profile

• Proven hands‑on experience managing paid digital advertising campaigns.
• Strong written and verbal communication skills in English.
• Ability to work full‑time from 15:00–23:00, Monday‑Friday.

Required skills

• Meta Ads Manager
• Google Ads
• TikTok Ads
• Google Analytics