Chief Customer Officer
VBET
Job description
About the role
We are seeking a hands‑on leader to own the entire customer journey, from the first support ticket to the moment a player becomes a loyal VIP. This senior role reports directly to the CEO and shareholders and combines Customer Support, CRM, Retention and VIP into one vertical.
Key responsibilities
- Design and run the full player lifecycle across Support, CRM, Retention and VIP, eliminating silos.
- Define and optimise the revenue chain, focusing on LTV, retention and NGR.
- Build and scale the VIP programme, setting policies, tiers and regional approaches.
- Shape segmentation, lifecycle campaigns, bonus and reactivation logic.
- Develop regional strategies for different markets and regulatory environments.
- Oversee premium services for top players, ensuring SLA alignment with VIP strategy.
- Coach heads of Support, CRM and VIP to adopt a shared lifecycle mindset.
- Partner with Product & Tech to translate business needs into platform and data requirements.
Required profile
- Proven C‑level, VP or Head‑level experience in iGaming overseeing CRM, Retention, VIP and Customer Support.
- Deep expertise in player lifecycle, LTV, churn and NGR drivers.
- Hands‑on experience building or scaling VIP programmes.
- Multi‑market experience with adaptable regional approaches.
- Fluent in English and Russian with excellent presentation skills.
Required skills
- Strong analytical ability to work with cohorts, campaigns and funnels.
- Leadership skills to mentor department heads and align teams.
What we offer
- Direct impact reporting to the CEO.
- Freedom to build the vertical from the ground up.
- Full ownership of the player journey and its revenue.
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Published 7 orë më parë
Expires në 1 muaj
8 views · 0 interested
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