Digital Marketing Specialist

About the role

Tirana Ring Center | MSA Konstruksion, a commercial and construction-focused organization in Tirana, Albania, is hiring a full-time, on-site Digital Marketing Specialist. The role plans, executes and optimizes digital marketing campaigns to promote the center, its services and its tenants, and works with internal teams and external partners on events and promotions.

Key responsibilities

• Manage social media channels and create engaging content
• Coordinate online promotions and maintain a consistent brand presence across digital platforms
• Monitor and analyze web and campaign performance data, prepare reports and recommend improvements to increase reach and engagement
• Collaborate with internal teams and external partners on events, promotions and marketing initiatives that drive visitor traffic

Required profile

• Strong social media and online marketing skills
• Solid digital marketing skills, including campaign planning, execution and optimization across multiple platforms
• Web analytics skills to track performance and give actionable insights
• Clear, professional communication skills for collaboration and stakeholder interaction
• Ability to work on-site, manage multiple projects and meet deadlines in a fast-paced environment
• Post-secondary education in Marketing, Communications, Business or a related field is preferred

Required skills

• Social media marketing and online marketing
• Digital marketing and campaign management
• Web analytics
• SEO, paid advertising (social ads, search ads) and email marketing are an advantage
• Experience in retail, commercial real estate or construction-related marketing is beneficial