Social Media Marketing Specialist

About the role

This full‑time, on‑site position in Tirana focuses on growing the company’s presence across social media platforms. The specialist will plan, create, and publish engaging content that aligns with brand values, construction projects, and community initiatives.

Key responsibilities

• Manage and maintain the company’s social media profiles on all relevant channels.
• Plan, schedule, and publish content that supports marketing objectives and brand awareness.
• Develop and maintain content calendars for campaigns, promotions, and business initiatives.
• Monitor brand mentions, online conversations, and community feedback.
• Execute social media campaigns to promote construction projects, services, industry events, and other marketing initiatives.
• Collaborate with internal teams and external partners to produce and distribute social media content.
• Track, analyze, and report on performance metrics such as engagement, reach, audience growth, and conversions.

Required profile

• Strong background in social media marketing and content creation.
• Knowledge of digital marketing principles, audience targeting, branding, and campaign planning.
• Ability to work on‑site in Tirana, manage multiple platforms, and meet deadlines.
• Experience in construction, real estate, architecture, or related industries is a plus.

Required skills

• Social Media Marketing
• Social Media Content Creation
• Digital Marketing fundamentals
• Meta Business Suite
• Instagram Insights
• LinkedIn Analytics