Lead Generation Director

About the role

We are looking for an experienced Lead Generation Director to own our customer acquisition strategy across Albania, Kosovo, and North Macedonia. The role combines strategic planning with hands‑on execution to build a robust pipeline of qualified B2B prospects that fuels commercial growth.

Key responsibilities

• Design and implement a regional lead generation strategy aligned with business goals.
• Identify target industries, segments, and key decision‑makers.
• Build and maintain a structured pipeline of qualified prospects.
• Lead, coach, and develop a team of Lead Generation Specialists.
• Set and monitor daily, weekly, and monthly performance targets.
• Ensure leads are researched, qualified, and handed over to Business Development.
• Define lead qualification criteria and Service Level Agreements with Business Development.
• Track outreach performance, response rates, meeting conversion, and lead quality.
• Oversee CRM processes, reporting standards, and data integrity.
• Collaborate with Marketing and Business Development to optimise acquisition efforts.
• Prepare regular pipeline and performance reports for senior management.
• Represent the company at relevant events and networking opportunities.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Management or a related field.
• Minimum 5 years of experience in lead generation, sales development or business development.
• At least 2 years of experience managing a team.
• Strong understanding of B2B prospecting and customer acquisition.
• Professional proficiency in Albanian and English; additional languages are a plus.

Required skills

• Experience with CRM platforms.
• Proficiency in LinkedIn Sales Navigator.
• Familiarity with outreach automation tools.

What we offer

• Opportunity to lead a strategic, high‑impact function.
• Exposure to regional markets and international business.
• Professional development and career growth.
• Competitive compensation with performance‑based incentives.
• Collaborative work environment.