Trade Marketing Manager

About the role

Manpower Albania, on behalf of its client, is looking for an experienced and highly motivated Trade Marketing Manager. The role develops and implements trade marketing strategies to increase brand presence, optimise market performance and deliver strong sales results across diverse channels. It suits a commercially minded person with strong analytical skills who can turn consumer and customer insights into effective trade marketing initiatives.

Key responsibilities

• Develop and implement trade marketing strategies aligned with business objectives.
• Identify market trends, new business opportunities and consumer insights to support company growth.
• Design and execute annual promotional plans and market activation activities.
• Collaborate with Sales and Marketing teams to ensure commercial initiatives succeed.
• Analyse customer, channel and product category performance and propose improvements.
• Develop customer-focused initiatives that increase sales and strengthen brand presence.
• Monitor the effectiveness of promotions and evaluate their results.
• Build and maintain strong relationships with clients and key stakeholders.
• Lead, coach and develop the team to achieve departmental objectives.

Required profile

• At least 4 years of experience in Marketing or Trade Marketing.
• At least 2 years of experience in the FMCG industry.
• Experience in the beverage industry is an advantage.
• Comfortable in a fast-paced environment, working cross-functionally and leading initiatives.

Required skills

• Advanced knowledge of trade marketing and sales channel management.
• Strong analytical and commercial acumen.
• Excellent communication, presentation and negotiation skills.
• Project management ability to handle multiple priorities at once.
• Excellent command of English.
• Advanced proficiency in Microsoft Office, especially Excel and PowerPoint.