Digital Marketing Specialist

About the role

The Digital Marketing Specialist plans, runs and monitors the company's digital marketing activities, with the aim of growing its online presence, raising brand awareness and supporting business goals. The role covers managing digital channels, coordinating online campaigns, optimising the website and analysing campaign performance.

Key responsibilities

• Coordinate and manage the company's social media and other digital presence
• Work with the marketing agency on creative, visual and textual content for social media and the website
• Plan, run and optimise online advertising campaigns on Meta Ads, Google Ads, LinkedIn and other platforms
• Manage and update website content following SEO best practices
• Monitor, analyse and report on campaign performance using key performance indicators (KPIs)
• Analyse competitor activity and market trends to find new communication opportunities
• Ensure digital communications match the brand identity and work with other departments on promotions and launches
• Propose improvements and organise projects within deadlines

Required profile

• Practical knowledge of Meta Business Suite and Google Ads
• Knowledge of Google Analytics and Google Search Console
• Understanding of SEO, SEM and performance marketing strategies
• Strong writing and editing skills
• Organised, analytical and communicative, able to handle several projects at once

Candidates apply by sending their CV by email; only shortlisted candidates will be contacted, and applications are handled confidentially.