Senior Marketing Specialist

About the role

The Senior Marketing Specialist develops, coordinates and implements marketing strategies and activities focused on building brand awareness, promoting products and supporting the company's sales targets. The position is based in Kashar, Tirana, with a Monday to Friday schedule from 08:30 to 17:00.

Key responsibilities

• Develop and implement marketing strategies and plans aligned with company objectives.
• Plan and coordinate online and offline marketing campaigns.
• Manage and develop brand communication across digital channels and social platforms.
• Coordinate with design, sales and ecommerce teams on promotional materials and campaigns.
• Analyse market, competition and trends to identify new marketing opportunities.
• Monitor campaign performance and prepare periodic reports on results and KPIs.
• Manage projects, events and promotional activities, and contribute to the visual identity and brand standards.
• Manage relationships with marketing agencies, partners and suppliers, and control the marketing budget.
• Identify innovative ideas to increase customer engagement and marketing performance.

Required profile

• University degree in Marketing, Communications, Business or a related field.
• 4-5 years of marketing experience, preferably at a senior level.
• Strong organisational, project management and coordination skills.
• Excellent communication and cross-departmental collaboration skills.
• Good knowledge of English.

Required skills

• Advanced knowledge of digital marketing and promotional campaign management.
• Analytical ability and experience interpreting marketing data and reports.
• Knowledge of digital marketing platforms and tools.