Marketing Specialist - Taxi App

About the role

VrapOn Taxi Albania is a taxi app that helps riders move safely and efficiently across major Albanian cities, including Tirana, Durres, Vlore, Sarande and Gjirokaster. It offers transparent pricing, easy booking and a mix of electric and traditional taxis, with fares below typical airport and street taxi rates. The Marketing Specialist is a full-time, on-site role in Tirana focused on increasing brand awareness and app usage among local and tourist audiences.

Key responsibilities

• Plan and execute marketing campaigns to raise brand awareness and app usage.
• Conduct market research and analyse user behaviour and campaign performance.
• Develop marketing strategies for digital and offline channels.
• Collaborate with operations and customer service teams to promote special offers and highlight key routes such as airport transfers.
• Manage social media content and support promotional events.
• Identify partnership opportunities that grow the company's presence.

Required profile

• Strong communication and customer service skills to engage users and work with internal teams.
• Market research and marketing strategy skills to design targeted campaigns.
• Sales and basic marketing skills to support promotions and drive app downloads.
• Ability to interpret data and metrics, use analytics tools and report on campaign performance (preferred).
• Organised, detail-oriented and able to handle several projects in a fast pace.
• A relevant degree in Marketing, Business, Communications or a related field, or equivalent practical experience.
• Prior experience in mobility, transportation, tourism or tech startups in Albania or the region is a plus.

Required skills

• Digital marketing channels (social media, search, app stores)
• Content creation