Senior Performance Marketing Manager

About the role

We are looking for a senior performance marketing professional to own a focused set of B2B SaaS client accounts end‑to‑end. You will develop strategy, execute campaigns, and directly communicate results to clients, ensuring clear ownership of both strategy and delivery.

Key responsibilities

• Own paid media strategy and execution for a select group of client accounts, focusing on quality over volume.
• Manage and optimize campaigns primarily on Google Ads and Bing Ads, with Meta and LinkedIn Ads as needed.
• Lead all client communication—including calls, Slack updates, and reporting—explaining performance and strategy clearly.
• Develop and adapt strategies based on performance data, market shifts, and client goals.
• Guide ad copy, messaging, and landing‑page direction in collaboration with the Creative Strategist.
• Translate performance data into honest, actionable client updates and plans.
• Provide backup coverage on larger accounts, working with the senior US‑based lead.
• Leverage AI tools (Claude, ChatGPT, etc.) for campaign building, research, and reporting.

Required profile

• 5+ years of hands‑on paid‑media experience, including 2+ years in a multi‑client agency setting.
• Strong B2B SaaS background with experience in lead generation and booked‑meeting campaigns.
• Proven expertise in Google Ads; Bing Ads experience is a plus.
• Working knowledge of Meta Ads and/or LinkedIn Ads.
• Comfortable leading client calls and explaining performance in your own words.
• Primary ownership of client communication in past roles, managing your own task list without a project manager.
• Ability to own both strategy and execution for accounts.
• Hands‑on experience with conversion tracking, GTM, offline conversion imports, and attribution tools (e.g., Hyros).
• Daily use of AI tools to improve workflow.
• Excellent written and spoken English and strong independent work ethic.

Required skills

• Google Ads
• Bing Ads
• Meta Ads
• LinkedIn Ads
• Google Tag Manager
• Hyros attribution platform
• AI tools (Claude, ChatGPT)

What we offer

• $3,500‑$4,500 gross per month
• Fully remote, full‑time role with core overlap US Eastern Time (7 am‑3 pm ET)
• ~20 days paid time off, depending on country
• Opportunity to become a key leader within a growing agency
• High‑impact role with significant ownership and direct collaboration with the founder