Sales Manager

About the role

The Retail Sales Manager will lead the sales of food products within a defined geographic zone, ensuring that both volume and quality targets are achieved while maintaining the company’s brand image.

Key responsibilities

• Achieve quantitative and qualitative sales targets for the assigned zone.
• Manage product assortment according to the company’s strategy for each channel and segment.
• Maintain and update the sales‑point database, reporting accurate information to the Regional Manager.
• Negotiate optimal placement of company assets by analysing consumer behaviour at each sales point.
• Ensure all assets are clean, well‑merchandised and aligned with channel requirements.
• Follow structured daily routines and company guidelines to drive sales growth.
• Monitor competitor activities and report findings promptly to the Regional Manager.

Required profile

• Minimum three years of experience in retail sales or a similar role.
• Strong operational excellence with proven sales and negotiation abilities.
• Possession of a valid Category B driving licence.
• Knowledge of English is considered an advantage.