Marketing Technology Engineer

About the role

Shero is seeking a Marketing Technology Engineer to own the setup, implementation, QA, troubleshooting, and ongoing health of tracking and conversion data across client websites and advertising platforms. The role ensures that analytics tools, e‑commerce systems and CRM platforms receive accurate, high‑quality site‑wide events and conversion data.

Key responsibilities

• Set up, audit, troubleshoot and maintain tag management, site‑wide event tracking, e‑commerce tracking, advertising pixels and conversion tracking across GTM, GA4, Shopify and major ad platforms.
• Build and QA tags, triggers, variables, data layers, custom events and conversion signals using GTM Preview, Tag Assistant, browser developer tools and platform debugging tools.
• Define tracking requirements for developers when custom data layers, events or integrations are needed.
• Monitor event quality, first‑party signals and tracking architecture to keep implementations clean, accurate, scalable and well documented.
• Configure, validate and QA GA4 implementations, ecommerce events, audiences, custom dimensions, cross‑domain tracking and referral exclusions.
• Validate revenue, transaction IDs, product data, event parameters and conversion values; troubleshoot duplicate, missing or inconsistent data across GA4, Shopify, CRM and advertising platforms.
• Manage product feed and catalog connections across Google Merchant Center, Meta Catalogs, Microsoft Merchant Center, TikTok Catalogs and related platforms; validate IDs and resolve feed or catalog mismatches.
• Proactively monitor tracking health, platform diagnostics and site changes; maintain clear client documentation and Shero QA standards.

Required profile

• Can independently audit an account, identify missing or incorrect tracking, implement the right solution and clearly document configurations.
• Hands‑on technical marketing mindset, operating at the intersection of analytics, advertising platforms, e‑commerce, privacy and web development.

Required skills

• Google Tag Manager (GTM)
• GA4 (Google Analytics 4)
• Shopify
• Google Merchant Center
• Meta Catalogs
• Microsoft Merchant Center
• TikTok Catalogs
• DataFeedWatch, ChannelAdvisor, Feedonomics, FeedOptimizer
• GTM Preview and Tag Assistant
• Browser developer tools