Paid Ads Specialist (Meta Ads & Google Ads)

About the role

MALZAMALZA, a creative and marketing agency in Tirana working with clients in hospitality, restaurants, aesthetic clinics, fashion, real estate, transport and B2B distribution, is looking for a part-time paid ads specialist to work in its office. You will manage Meta Ads and Google Ads campaigns for several clients at once, from strategy through to reporting.

Key responsibilities

• Build and run campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Performance Max, remarketing)
• Set up campaign structures, audiences and budgets, and test creatives
• Continuously optimise according to each client's KPIs: cost per lead, message, follower and booking
• Configure tracking: Pixel, Conversions API, conversions in Google Ads and GA4
• Write briefs for the design team and ad copy in Albanian and English
• Produce periodic reports with results, analysis and next steps

Required profile

• At least 2 years of hands-on experience managing paid ads for businesses, with budgets and results you can show
• Ability to read data and make decisions based on it
• Very good spoken and written Albanian and English
• Physical presence in the Tirana office; the position is not remote
• Marketing agency experience is an advantage

Required skills

• Practical knowledge of Meta Ads Manager and Google Ads
• Ability to interpret data and set up conversion tracking

To apply, send your CV by email or through LinkedIn; candidates who attach a sample campaign they managed (objective, budget and result) are preferred.