Storytelling and Narrative Lead

About the role

Canonical, the publisher of Ubuntu, is looking for a storytelling and narrative development lead to head up its content marketing team. The role sits within a remote, home-based position in the EMEA region and reports to the Director of Communications. It suits someone who cares deeply about narrative quality and wants to improve brand positioning.

Key responsibilities

• Develop and execute a content strategy aligned with business goals, SEO and brand.
• Manage the content calendar end to end, with clear processes and minimal friction.
• Ensure content quality, consistency and brand alignment.
• Work with web and growth engineering teams to optimise content for search and AI engines, using SEO or GEO expertise.
• Supervise quarterly content planning sessions with content specialists, product management and marketing.
• Monitor and report content KPIs and use analytics tools to find improvements.
• Align messaging so campaigns are supported across channels, working with marketing, product and brand teams.

Required profile

• At least 5 years of experience in content or related roles, preferably at technology companies, with 2+ years as a manager or team lead.
• Proven track record of creating authoritative, engaging content and a portfolio of written work.
• Bachelor's degree in marketing, communications or a relevant discipline.
• Passion for technology, open source and technology marketing.

Required skills

• Applied knowledge of GEO and SEO, with experience of relevant tools and SEO-driven content calendars.
• Excellent project management and interpersonal skills, able to build efficient content processes.
• Metrics-driven, highly organised, with strong team development, capacity planning and cross-functional collaboration skills.

What we offer

• Fully remote work, with a personal learning and development budget of 2,000 USD per year.
• Annual compensation review, recognition rewards and annual holiday leave.
• Parental leave, Employee Assistance Programme and the chance to travel to meet colleagues at sprints.
• Possible annual bonuses and sales incentives depending on the role.