Marketing Specialist

About the role

LEA Business Consulting is seeking a motivated Marketing Specialist to own the full marketing function across multiple brands. The role is fast‑paced, detail‑oriented, and offers the chance to shape strategy from day one.

Key responsibilities

• Plan and execute marketing strategy for all brands.
• Create and publish content for social media, blog, email and website.
• Manage social channels (LinkedIn, Instagram, Facebook, TikTok, YouTube).
• Conduct SEO work: keyword research, on‑page optimisation and content planning.
• Design and run email campaigns and basic paid‑ad experiments (Meta, Google, LinkedIn).
• Identify and manage creator/influencer partnerships.
• Perform basic photo/video editing for social content using Canva and CapCut.
• Oversee marketing budget to maximise ROI and report KPIs to the CEO.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or related field.
• Minimum 3 years of digital‑marketing experience.
• Strong copywriting skills in Albanian and English.
• Proactive, highly organised and detail‑focused with the ability to work independently.

Required skills

• SEO and content optimisation tools (Ahrefs, Outrank).
• Social media management platforms (Publer).
• Design and editing tools (Canva, CapCut, Framer).
• Marketing automation (Mailchimp, HubSpot) and familiarity with Odoo CRM/Marketing.

What we offer

• Full ownership of the marketing function from day one.
• Opportunity to work across multiple brands with international exposure.
• Clear career path toward Head of Marketing as the team grows.
• Modern tools and a supportive office environment in Tirana.