Sales Director

About the role

The Sales Director is responsible for designing and executing the sales and business development strategy for all ATDG properties, aiming to grow sustainable, profitable revenue, diversify demand sources, and open new markets and partnerships.

Key responsibilities

• Develop annual sales strategy and property‑specific plans, translating budgets into monthly, quarterly and yearly targets.
• Prepare periodic sales and revenue forecasts, identify variances and propose corrective actions.
• Build and maintain long‑term relationships with tour operators, travel agencies, MICE partners and strategic clients, negotiating rates, allotments and contracts.
• Manage a measurable pipeline of opportunities, tracking conversion from contact to offer, contract and revenue.
• Monitor partner performance, booking pace, cancellations and profitability by segment.
• Recruit, train, lead and evaluate the sales team, ensuring CRM discipline and accurate data entry.

Required profile

• University degree in Business Administration, Marketing, Tourism, Economics or related field.
• Minimum 5 years of experience in sales, business development or commercial management, preferably in hospitality or tourism.
• Proven track record of meeting targets, negotiating contracts and developing strategic partners.
• Strong knowledge of tourism markets, hotel segments, distribution channels and pricing dynamics.

Required skills

• Proficient use of CRM systems.
• Advanced Excel skills for reporting and analysis.