Brand Manager

About the role

The Brand Manager will join I & A International’s luxury retail team in Tirana on a full‑time, on‑site basis. You will be responsible for shaping and maintaining the corporate image of the company across all touch‑points, ensuring it reflects the brand values and supports the growth of high‑end jewelry, watches and fashion collections.

Key responsibilities

• Develop and implement brand strategies, positioning and long‑term objectives.
• Monitor market trends, competitor activity and consumer behaviour to uncover growth opportunities.
• Plan, execute and supervise advertising and promotional campaigns across online and offline channels.
• Maintain brand integrity in all communications, packaging and visual assets.
• Manage the brand budget and analyse key performance indicators to evaluate success.
• Collaborate with internal marketing and design teams as well as external agencies to launch products and create compelling content.

Required profile

• University degree in Marketing, Business, Communications or a related field.
• Minimum three years of experience in marketing, brand management or a similar role.
• Strong analytical ability to turn market data into actionable insights.
• Creative mindset with a results‑oriented approach.
• Excellent communication, presentation and stakeholder‑management skills.

Required skills

• Proficiency in Microsoft Office.