SEO Specialist

About the role

Matrix Communications is looking for an SEO Specialist to develop and implement SEO strategies that improve organic rankings, traffic, and website performance for its clients. The role involves close collaboration with content and development teams to ensure SEO best practices are applied.

Key responsibilities

• Develop and execute on‑page and off‑page SEO strategies.
• Conduct keyword research and competitive analysis.
• Optimize site structure, content, titles, meta descriptions, and other SEO elements.
• Monitor and improve search engine rankings.
• Perform technical SEO audits and resolve identified issues.
• Collaborate with content and web development teams to implement recommendations.
• Track organic traffic, conversions, and SEO KPIs.
• Prepare periodic performance reports and analyses.
• Stay updated on Google algorithm changes and SEO trends.
• Manage and optimize link‑building and digital PR strategies.

Required profile

• Previous experience in SEO, digital marketing, or a similar role.
• Strong knowledge of on‑page, technical, and off‑page SEO.
• Proficiency with Google Analytics 4, Google Search Console, and SEO tools.
• Ability to conduct keyword research, SEO audits, competitor analysis, and link building.
• Analytical mindset with result‑oriented approach.
• Basic understanding of HTML/CSS is an advantage.
• Excellent communication and teamwork skills.
• Fluent English language proficiency.

Required skills

• Google Analytics 4
• Google Search Console
• SEO tools (e.g., Screaming Frog, Ahrefs, SEMrush)
• Keyword research
• SEO auditing
• Competitor analysis
• Link building
• Basic HTML/CSS