About the Role

This is a build role, not a campaign calendar role. You will own the Braze layer of enterprise loy-alty programmes: multi-step Canvases that call live APIs mid-flow, Liquid that assembles JSON payloads, catalog-driven mission and reward logic, and monthly reset cycles running across mil-lions of member profiles.

Our programmes sit in front of real transactions. A malformed payload is not a reporting error—it is a member who did not get their reward. You will be the person who makes sure that does not happen, and the person who debugs it when it does.

Key Responsibilities

• Build multi-step Canvases combining webhooks, delays, messaging, entry filters, and re-entry logic.
• Write Liquid that constructs JSON request bodies for the Braze REST API, including cap-ture blocks, conditional event arrays, and string handling.
• Model programme data in Braze Catalogs and read it with composite lookup keys that resolve by segment, tier, and month.
• Manage nested custom attributes and object arrays, including incremental updates and scheduled reset logic.
• Integrate Braze with client and partner APIs through webhooks, including authentica-tion, correlation IDs, error paths, and silent aborts when a step should not fire.
• Design throttling for downstream endpoints using per-member jitter and sequenced waits so bulk Canvas runs do not overwhelm a client's API.
• Take builds from QA through UAT to production across workspaces, with documented Canvas IDs, key permissions, and Catalog sync.
• Build Content Cards and in-app messages that render directly from profile attributes.
• Own the data contract with the upstream CDP (mParticle, Segment, or similar) and the client app, including user attributes, custom events, event properties, and the distinction between them.
• Write and run test harnesses using curl, shell, or Postman to trigger events and verify re-sulting profile state.
• Debug live issues, including why an event did not fire, an attribute did not write, or a Catalog lookup returned empty.
• Document what you build and produce specifications that a client engineering team can implement against without requiring a call.

What You'll Achieve

• Production Canvases that complete their monthly cycle with no manual intervention.
• A documented data contract per client that survives handover and staff turnover.
• Secrets and API keys managed properly and never placed inline in webhook bodies.
• Fewer client escalations because state is observable and every path is tested before re-lease.

What You Bring

• 4–6 years of experience in marketing automation, CRM engineering, or CDP implemen-tation, with at least 2 years of hands-on Braze experience.
• Real Liquid fluency. You can build a conditional JSON payload in a webhook template and explain every filter in it.
• Strong Braze expertise across Canvas, Webhooks, Catalogs, Connected Content, Content Cards, In-App Messages, REST API, and Currents.
• Comfortable working with JSON, REST, authentication headers, and HTTP status codes. You can read API documentation independently.
• Scripting experience for testing and verification using Shell, Python, or JavaScript.
• SQL skills for checking and validating data.
• CDP experience with mParticle, Segment, or similar platforms, including identity resolu-tion and event forwarding.
• Experience shipping through multi-environment deployments, not just building in a sin-gle workspace.
• Ability to write technical documentation for a client engineering audience.
• Bonus: Braze certification, loyalty or rewards programme experience, and experience working with enterprise clients in QSR, retail, or telecommunications.